Why use qualifying questions? Watch this funny video and see why qualifying your prospect is so important.
Qualify your prospect with key qualifying questions for optimal attention before presenting your business opportunity. It’s all about the quality, not quantity, of your prospects. Working smarter, not harder.
How do I do this? You ask. Well, first question to you is, who is your ideal client? Your tribe? In most cases it is someone exactly like you. In this case you would have a lot in common.
For example, if you are a single mom, with a 9-5 job struggling to make ends meet, then you may want to speak to single moms with day jobs. You would like to share your new home based business opportunity with this demographic.
There are 3 parts to qualifying your prospect. Firstly ask 2 qualifying questions, then redirect the qualified prospect to your offer.
Some qualifying questions you may ask in your emails, ad, and other marketing could be…
Question #1. Are you a single mom struggling to make ends meet? This question narrows down your audience so that you are only talking to your ideal client. If they say YES, they move on to question #2. If they say NO, perfect, you didn’t want to talk to them anyway.
Question #2. Would earning an extra $500 per month working only a few extra hours a week from home help your family out? This also qualifies the prospect more and prepares the prospect to be open to your business opportunity. If yes they move to your Call to Action statement #3.
“Call to Action” step #3. Click the link below (or contact me) to Learn More about how I was able to do this and now have more time and financial freedom and loving my new lifestyle with my children. Ok, there is a lot in this statement that talks directly to the single struggling mom and what she could imagine her life might be like if she clicks the link. This is what you want. Now, the important part, you need an opt-in / landing page or somehow you can capture the prospect’s email address in exchange for your free report / ebook / testimonial / email subscription etc. You want to immediately offer value to your prospect and ask for nothing (other than their email address) in return. This is where you can tell your story and start building trust. Share how your new home-based business has changed your life. Be specific. You want the prospect to relate to you. If they got this far they are a very good qualified prospect and a high probability to move toward your offer.
Why ask for their email? The reason you ask for their email is also to pre-qualify. If they can’t give you their email or they give you a fake one, then they are not ready or they are a prospect that is starting off their relationship with you on a lie. You can’t save them all. Just the ones that are ready. Even if they don’t buy into your product / course / MLM business you now have their email address to regularly update them through your broadcast emails giving them more stories / testimonials and offer to start their own home-based business. It may not happen right away. It may take months or a year, or it may not happen at all, and that’s ok.
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Have a wonderful day.
Warm regards, Richard Van Liempt