Writing Web Content People Will Read

Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second of their attention.

Many web content creators don’t really understand the people who read content online. This is the major problem that causes web content to go unread. People don’t read content on the web, they scan. They want to pull out the important things from the articles without spending a lot of time on it.

Thankfully, there are some things you can do to make your content more attractive to those people that scan. Here’s a quick guide to creating web content people will read. [click to continue…]


If at first you don’t succeed…try a learning goal

Failing to hit your goals? It might not be your motivation; it could be that you’ve set the wrong kind of goal.

Mark Murphy, founder of Leadership IQ told Forbes that typically, there are two types of goals; performance goals and learning goals – and understanding the difference can mean the difference between success and failure. [click to continue…]


Shares Don’t Equal Successful Content

Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing. Actually, this isn’t the case.

While, yes, good content gets shared, shares aren’t the only indicator of powerful content and engagement. There are a whole slew of other factors that influence the power of your content on social media.

Ideally, your content gains both shares and links. That makes your content valuable and boosts your authority on search engines and social networks. This is called amplification.

A good amplification strategy makes the difference between a good digital marketer and a great digital marketer. This article will help you develop the tools to create a great amplification strategy to take your content to the next level. [click to continue…]


Posting Your Blog Content on Facebook

Having a corporate blog is an important digital marketing strategy. It helps with SEO, gives your customers and clients important information, helps educate new customers and clients, and is a great platform to talk about what you do and how you do it.

Undoubtedly you spend a fair amount of time curating the content for your blog. You come up with ideas, write the content, optimize it for your website, and more. After it’s written, you want to make sure that people actually read it.

One of the best ways to get your blog content out there is to post it on your social media channels. Facebook is an especially powerful tool for posting your blog content and having people read and share it.

There are a few tactics that you can use to your advantage when you post your blog content on Facebook. Here are the ones that work the best: [click to continue…]


Avoid The Spam Filter With These Tips and Tricks

This video focuses on the reasons email marketing campaigns fail by getting stuck in the spam folder. Not to worry though, specific and easy steps are given so that emails can reach your subscribers’ inbox and hopefully can get read instead of labeled as spam.


Outdated SEO Practices to Stop Doing

The world of digital marketing is constantly changing, especially when it comes to search engine optimization or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence and a great one.

Because SEO changes what seems like almost daily, the most effective SEO practices are always changing and evolving. These changes mean that SEO practices are continuously becoming outdated as we learn more about the internet and search engines change their search algorithms.

In order to make sure that your website stays on top and current with SEO, there are a few SEO practices that you should permanently retire if you are still practicing them. To help you out, here are 4 of the top outdated SEO practices that you need to stop doing now. [click to continue…]


RV Adventure. Part 3/3. Kelowna to Vancouver

What a beautiful morning to wake up to. The sun is an amazing blue and the air fresh. There is adventure in the air as I loosely plan my day today. I definitely want to drop by Area27 in Oliver, BC and it’s a perfect day for it.

There were a lot of RVs at the Walmart parking lot in Kelowna. I had a nice chat with a couple who are moving from Winnipeg to Kelowna area and they bought a little trailer as their temporary home until they find a new home. Adventures are also about meeting new people and hearing their story.

So off I go…Kelowna to Oliver, Area27. [click to continue…]


How to Write a Great Newsletter

Communicating with your customers and potential customers is important. Email newsletters are a great way to do just that. But more often than not, people will open those newsletters and not actually read them.

This means that all of that content that you worked hard to create is ignored and doesn’t help further your business goals. Getting people to read the newsletter is the missing link. Newsletters help people stay connected to your brand and give your brand a platform to speak from.

There are a few tips and tricks to creating a newsletter that people will open and read. Here’s how to ensure that people not only open your newsletter but actually read it. [click to continue…]


Don’t let your dreams pass you by…

Often we feel that we need to have “all our ducks in a row” so to speak before we can choose to move forward.

Many years ago, I learned the difference in living by choice or by decision. You see, a decision is based on outside factors that will help you make that decision, whereas choice is not.

As an example, a friend once told me she was going to go to Spain in the fall. Exited for her, I asked when. She said she hadn’t sorted out the exact dates yet, in fact she hadn’t confirmed her time off work, bought a plane ticket or even knew where in Spain she was going. I was a bit perplexed.

She said, she would figure all that out, but that she had always wanted to go to Spain and so she committed to go.

In the fall, she went.

Is there something you would like to do, have or experience? Go ahead and choose that and commit to following through. Put a timeline on it. Then don’t let anything hold you back. You will be pleasantly surprised at the journey you will embark on in just committing and taking action.

Richard Van Liempt


RV Adventure – part 2/3. Calgary to Kelowna (all expenses paid)

I may have forgotten to tell you, but this trip is not costing me a dime. This is not the first time I have done a trip like this. Having the time freedom to jump on a plane last minute and drive around Western Canada all expenses paid, is my kind of “day at the office”.

Well, today I drove from Calgary to Kelowna. I wanted to put in a full day. The scenery was amazing. These majestic mountains are breathtaking. I saw some deer grazing quietly and a lone elk wandering near the road.

Now you may wonder, how is this free? I have always been open to see opportunities. I must get that from my father for sure. This trip is similar to all the other opportunities…available, if I only keep my eyes open to see them. As my eyes are open to opportunities, I see them everywhere. When I was young, this came with the label, “dreamer” and not always viewed as a positive trait.

Being open to opportunities has given me a full, rich and very diverse life. I have been able to be, do, see and experience so much. My step-daughter once said, I must be “WAY older” to have done so many things in my life.

A favorite movie of mine is, “The Secret Life of Walter Mitty”. His whole life he intentionally hid from risk and opportunity. Was it his fear of failure or fear of the unknown? Maybe, but then he grabs an opportunity and pushes all fear aside and totally embraces it. Wow, what an adventure he went on. Go watch the movie if you haven’t.

If you are ready to open the door to new opportunity, then click this link to download my FREE ebook, “The Ultimate Online Profit Model” and see how it is possible to live the adventure you dream of.

Dinner (paid for of course), Ceviche appetizer followed with Butternut Squash Ravioli with Prawns (and truffle oil). My favorite.